Diamonds Direct
Closed nowOpens tomorrow 10:00 AMOpening hours
- Monday
- Closed
- Tuesday
- 10:00 AM – 5:30 PM
- Wednesday
- 10:00 AM – 5:30 PM
- Thursday
- 10:00 AM – 5:30 PM
- Friday
- 10:00 AM – 5:30 PM
- Saturday
- 10:00 AM – 4:00 PM
- Sunday
- Closed
5037 France Ave S, Minneapolis, MN 55410, United States
About
Diamonds Direct is listed on FindALoco in Minneapolis, MN with address, phone, website, hours, and map location. Common services and related keywords include Jewelry Store.
Diamonds Direct is a jewelry store in Minneapolis, Minnesota, located at 5037 France Ave S, Minneapolis, MN 55410. Customers describe a warm, welcoming experience and a team that takes time to understand what they are looking for. Whether you are beginning to explore engagement rings, planning wedding bands, or considering a piece for an anniversary, the store offers personalized help with choosing a stone and setting. Its 4.9-star rating across 124 reviews reflects the positive experiences customers share about the service and finished jewelry.
Custom rings are a recurring part of customers’ stories. Reviewers describe engagement rings and wedding bands made with the team, including three custom rings created for one couple. Customers praise the finished pieces as beautiful and say staff provided a range of options while helping them find a stone and setting that felt right. For someone who has a specific idea in mind—or wants guidance comparing possibilities—this personal, collaborative approach can make the process feel more manageable.
Customers also mention working with the store on jewelry with different needs and on anniversary bands. One long-time customer returned about 20 years after having an engagement ring made, this time to create anniversary bands within a stated budget. The customer appreciated that the bands were completed quickly and looked gorgeous. These accounts suggest a useful option for couples marking a milestone, as well as people returning to revisit a meaningful piece. Timing, budget, and design preferences are best discussed directly with the team.
The atmosphere stands out alongside the jewelry itself. Customers describe the staff and family behind the business as welcoming, attentive, and focused on putting customers first. Reviews also recount the team helping with an engagement-ring project on a meaningful timeline, so a family member could be present for the proposal. Experiences will vary by project, but the feedback points to thoughtful communication and personal attention rather than a one-size-fits-all shopping experience.
Diamonds Direct is open Tuesday through Friday from 10:00 a.m. to 5:30 p.m. and Saturday from 10:00 a.m. to 4:00 p.m.; it is closed Sunday and Monday. If you are looking for a locally based jewelry store in Minneapolis for custom engagement or wedding rings, stone-and-setting guidance, or anniversary bands, consider contacting the shop to discuss your project and schedule. Its France Avenue location and customer-focused approach make it a practical place to start a jewelry conversation in the city.
Ratings & Reviews
Sign in to share your review.
My husband and I can’t say enough good things about Diamonds Direct and their entire team! Such an incredible group and you can feel they really put their customers first. Johnny custom made all 3 of our rings (my engagement ring, and our wedding bands) and they are absolutely stunning. 10/10 recommend!
Diamonds Direct goes above and beyond with exceeding expectations in all things jewelry! Their staff is incredible with their personalized service for finding just the right stone and setting while providing a multitude of options. I had a variety of pieces that I brought in w different needs and they made the process so simple with the best prices around! I had a wedding band, a solitaire diamond and an earring to be worked on. John III and his team gave me the option of consigning my solitaire diamond which had never been an option with other jewelers and made the transaction seamless. The wedding band was made into a cocktail ring and again exceeded my expectations with their craftsmanship and range of options. I had diamond earrings that I had purchased years before from them and unfortunately lost one. They were able to match the stone and the setting identically. If you are looking for a phenomenal jeweler, this is your place!
They did an absolutely incredible job on my engagement ring. They worked so well with my Fiancé to get the custom ring finished in time for him to propose the weekend my grandfather would be traveling up to see us. We are so grateful that he could be there when we got engaged. The ring is absolutely gorgeous, and from what my fiancé told me, they did such a wonderful job on working with him to stay in budget, yet provide me with a stunning ring. We will no doubt be returning for our wedding bands. Thank you so much! (enjoy our dog in the background of the photos)
We had the BEST experience at Diamonds Direct! John and his family have created such a warm and welcoming atmosphere. 💕 My fiancé purchased my emerald ring from a large retailer that (we later found out) had very poor reviews. After being turned away by two other jewelers who said there was nothing they could do, we stumbled upon Diamonds Direct! Long story short, John and his whole family at Direct Diamonds made us feel 1000000% better about the whole situation, and offered many different solutions at varying price points. We will be customers for life, and have recommended them to all of our friends! 🩷
20 years ago Diamonds Direct made my engagement ring. We came back this year with an idea for anniversary bands. The bands were made within our budget and quickly too. Absolutely gorgeous! Dana was such a pleasure to work with!
Similar businesses
📍 Jewelry store👁 8,619HANG FUNG JEWELRY
📍 Jewelry store👁 8,348Robbins Brothers Fine Jewelers
📍 Jewelry store👁 8,203Tustin Jewelry Mart
📍 Jewelry store👁 8,184
