S & L Gem Co

S and l gem company has misrepresented a diamond earning as being natural 1/2 k. After further inspection I found that it was a lab grown diamond. I exchanged it for what I thought was a 1/2 k diamond stud single. When I got home further inspection they gave me an earring that wasn’t a stud. It was 6 small diamonds with a small diamond in the center. It was supposed to be a 1/2 carat stud. I didn’t realize this until I got home. I strongly suggest you stay away from buying your diamonds from S&L. What they did to me is considered illegal representation. Please don’t let your guard down with this company. I am apauled with them and they won’t even call me back.

S&l Gem co promotes unethical sales tactics towards the elderly and consumers that do not understand and basis of credit and sales. My elderly mom who visited the store on 9/25/24 was a victim of financial elderly abuse when 3 of the stores sales associates took advantage of her. My mother was only interested in one item but eventually she came out with 5-7 items of jewelry totally $19k. The 19k was charged to 2 new credits opened at the store. When I was notified by my mother of this 2 weeks later she was unaware of the charges and the 2 new credit cards opened by the store. When I reviewed the receipts of course it say no returns. I visited the store and talked to Anna (the manager) and she was no help and basically said "your mother knew what she was signing and that she needed to speak to her regional manager". It took the regional manager a week in a half to get back to me and we set up a meeting. During that meeting, I found out that the credit card application had incorrect information entered by the store associates. The monthly income was over $7k, # of years at current address and employee status was incorrect. When I brought this up the regional manager (Gia) was quiet and said nothing. She had to check with her associate and when she finally got back to me 2 days after, all she said was "your mother verified the application and signed and we are unable to accept the return. During our meeting I specifically asked her "are these questions asked and she said yes. If these questions were asked the information on the application would be correct. This store at serramonte along with other locations in tanforan mall and great mall is filled with unethical sales associates who target the elderly. I will be taking legal action against this company and hope to shut them down and held them accountable for their actions.

Bad experience. Very less variety. After 5 minutes, we entered into the store, the staff was trying to rush/force us to buy a 1ct diamond ring without even knowing what we want. Pathetic experience. Don’t go here to make your life long and big purchase - which is for a memorable life moment. I interacted with two staff members. One of the lady didn’t even know the details and the second showed us 3-4 rings and was rushing us to buy one of those. Avoid this store at all costs

Bought a beautiful 3ct plus platinum engagement ring from S&L Gem. Andy has always been helpful and has always been professional. He is the go too there. I will be doing more business in the future like I have been the past 3 years. Thanks again Andy and S&L Gem. My wife is happy!

I have shopped at this jewelry store for the past three years blindly. Even after a couple bad experiences with the staff at the Tanforan location I kept coming. I bought myself more than 5 sets of earrings I've also purchase items for my girlfriend and my daughter. I've referred three separate customers to them one in particular spending over $5,000 on one purchase. Days ago after learning of a critical situation with my family I need it to come up with some money fast to assist someone in need. because I had nothing else immediately accessible to me I figured I would take the most valuable items that I have which are my diamonds and pawn them to help myself out in this situation. I took over $7,000 worth in diamonds that I purchased at this location to five different pawn shops. And not one punch that would give me more than $400 for them in total. I ask why. Unanimously they all said that the diamonds were not the quality that the receipts stated nor the size. I told him that it was impossible that I purchase S1 diamonds and one set alone I paid over $4,000 for. They all said I was taken advantage of by this company. so to all those who I'm buying any particular item from this company. Careful, they will do anything to take your money.