Verified Jewelry store

French Jewelry, Inc.

San FranciscoClosed nowOpens at 10:00 AM

About

French Jewelry, Inc. is listed on FindALoco in San Francisco, CA with address, phone, website, hours, and map location. Common services and related keywords include Jewelry Store.

French Jewelry, Inc. is a jewelry store at 888 Brannan St Unit 151 in San Francisco, CA, serving shoppers who want to take time with an important jewelry decision. In the city’s Gift Center area, the store provides a focused setting to browse pieces and discuss ideas rather than rush through a purchase. Its five-star rating, based on 24 reviews, reflects customer accounts that consistently value patient guidance, clear communication, and close attention to the person behind each request. The store is an option for browsing with questions in mind.

Engagement rings are a central theme in the experiences customers share. Reviewers describe coming to Serge and the team after visiting other jewelers, then feeling heard as they searched for a ring that suited a partner’s style. One reviewer recalls a distinctive sapphire engagement-ring vision inspired by Kate Middleton’s ring; another describes finding help with a design that other jewelers could not provide. These stories suggest a consultative approach for couples seeking something personal, not simply a quick off-the-shelf choice.

Customer reviews also describe custom jewelry work and hands-on care after purchase. Serge is credited with making a custom piece, as well as resizing and polishing an engagement ring; the reviewer specifically praised the finished appearance, attention to detail, and craftsmanship. For someone bringing a well-defined idea, an existing ring that needs adjustment, or a piece needing renewed polish, French Jewelry, Inc. is presented through these experiences as a place where preferences can be discussed carefully and work can be tailored to the request.

The atmosphere customers describe is respectful, compassionate, and reassuring. Rather than focusing only on the transaction, reviews emphasize being listened to throughout a process that can feel both exciting and consequential. That makes this San Francisco jewelry store especially relevant for newly engaged couples, partners planning a proposal, and shoppers looking for a meaningful gift or custom piece. It may also appeal to those who have had impersonal experiences elsewhere and want a jeweler who takes the time to understand what they are hoping to find.

French Jewelry, Inc. is open Monday through Friday from 10:00 AM to 5:00 PM and Saturday from 10:00 AM to 4:00 PM; it is closed Sunday. The Brannan Street location offers a practical destination for local San Francisco shoppers and visitors comparing jewelry options in the area. Whether the need is an engagement ring, a custom design conversation, or resizing and polishing described by past customers, the store’s reviewed experience centers on attentive service and considered craftsmanship before making a decision.

Ratings & Reviews

5.024 reviews
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Colby Scherer
9d ago

We came to Serge and his team over a year ago to browse the jewelry market for engagement rings. We went to Derco… rude staff. We visited other small shops and had mixed feelings. Then we stepped into French Jewelers and immediately loved the experience. Serge was respectful, compassionate, listened to what we wanted, and educated us in all the best ways. One amazing engagement ring later, at a price nobody could beat, we had a beautiful piece that will last a lifetime. Almost two years later, it was time for the wedding rings. I requested that my engagement ring, which my fiancée had made for me through a jewelry workshop, be incorporated into my wedding band. For my fiancée’s ring, she got to pick everything exactly to her liking. Once again, the process was smooth and very enjoyable. This is where things went WRONG. We were originally told it would take roughly a month and a half for everything to be made, which was totally fine with us. However, my mother had fallen upon hard times with her cancer treatment. We shared our situation with the team, and they told us they could have the rings ready in around 10 days. Then things got even worse. We didn’t know how much time we had left with my mom, and my fiancée’s mother received emergency news that required her to fly to China to be with family. The team made the impossible happen. It took just four days from start to finish—from the initial concept, to building the rings, to having them in my hands. I truly can’t think of a better team. They have me and my family as customers for life.

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Julia Vitenberg
9d ago

I am newly engaged (yay!) and so glad that my fiancé came to Serge Kazandjian to purchase the engagement ring. The moment I opened the jewelry box, I was in love (with my fiancé as well ). He must have been paying attention when I told him that I liked Kate Middleton's sapphire ring, which is unique, and at the same time, timeless and classic. My ring really stands out, and I receive tons of compliments, and I know I can take it back to Serge for maintenance to make that special sparkle last for a lifetime. I am going to purchase a wedding band to go with it soon!

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Tyler Hall
9d ago

I searched and interviewed a many of jeweler all over the country and not one jeweler had or could get what I had in mind for my fiancé’s, now my wife, engagement ring. I called French Jewelry and began the same process with Serge. Every step of the journey was unlike any other. The information, perspectives, and time Serge offered was more than I could have asked for. His knowledge and attention to detail was definitely that of a knowledgeable and well seasoned jeweler. He crafted such a masterpiece along with the setting of the perfect diamond (also by Serge and French Jewelry). To add to any complexity I was up against an extremely tight deadline for the surprise proposal, but that was no challenge for Serge. I’m forever grateful for what he was able to craft. The experience and outcome will be a memory that will never be forgotten. Thank you French Jewelry Inc and Serge!

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Emma O Gorman
9d ago

I had a fantastic experience with Serge! He made, resized, and polished my engagement ring, and it looks stunning. His attention to detail and craftsmanship are truly impressive. He was super helpful throughout the whole process, taking the time to understand exactly what I wanted and ensuring the ring fit perfectly. The polishing made it shine like new, and I couldn't be happier with how it turned out! If you're looking for someone who really cares about their work, I highly recommend his services!

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Roman Oganesian
9d ago

After searching for a good Jewelrer for a while (I had a good one until Jewelry Center closed), I stumbled on French Jewelry at the Gift Center. I was very pleasantly surprised by the items they had available in the store; however, I normally like custom pieces, so I decided to have Serge help me make some small pieces. I was very happy with the outcome and I've asked Serge to create my engagement ring. Thank you for creating the ring for me. It came out very well. I truly loved the experience. You put in the effort to carry out my vision, to create a very nicely detailed ring and to do it quickly. I'm also very happy with the budget we set and you actually came under budget. Highly recommend this place. Thank you!

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