Verified Jewelry store

Mureta & Co.

San Francisco

About

Mureta & Co. is listed on FindALoco in San Francisco, CA with address, phone, website, and map location. Common services and related keywords include Jewelry Store.

Mureta & Co. is a distinctive jewelry store in San Francisco, CA, offering an inviting place to explore antique and vintage pieces with personality. Located at 2418 Fillmore St, San Francisco, CA 94115, the shop is a thoughtful destination for people looking beyond ordinary jewelry-store selections. Customer feedback frequently highlights the remarkable range of stones, designs, and eras represented in the collection. With a 4.8 rating based on 334 reviews, Mureta & Co. has earned appreciation from shoppers who value careful curation, individual character, and a memorable in-store experience.

At Mureta & Co., each piece is described by customers as having its own history, character, and soul. Reviews point to an especially strong selection of antique and vintage jewelry, from beautiful rings to diamond earrings that make a lasting impression. Shoppers have also mentioned coming here for custom jewelry and watches, making the San Francisco store relevant for different occasions and collecting interests. Whether someone is considering a meaningful ring, seeking a vintage statement piece, or comparing diamonds with a more personal point of view, the selection appears designed for browsing closely and discovering details that stand apart.

The atmosphere is another reason customers remember Mureta & Co.. Reviewers describe the shop as charming, lovely, and full of pieces worth trying on and talking about. The owner, John, is repeatedly recognized for being knowledgeable, helpful, cheerful, and easy to speak with. That personal attention can be especially valuable when choosing jewelry with sentimental or long-term significance. One customer shared an experience purchasing a ring, having it sized, and receiving it at home, while another praised the presentation of shipped diamond earrings. Customers have also mentioned mystery boxes as a fun gift option for occasions such as Valentine's Day.

For San Francisco residents, visitors, vintage-jewelry enthusiasts, and anyone searching for an antique jewelry store in San Francisco, Mureta & Co. offers a warm alternative to a standard chain-store visit. It may be especially well suited to people who enjoy learning about individual pieces, trying on unexpected finds, and working with someone who understands jewelry and watches. From antique designs and vintage rings to diamond earrings and custom pieces noted in reviews, this Fillmore Street jewelry store brings together personal service and a collection that invites curiosity. As listed hours are unavailable, consider confirming visiting details before stopping by.

Ratings & Reviews

4.8334 reviews
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Vera Maslova
7d ago

This is, without exaggeration, the best antique jewelry store. An absolutely stunning selection of stones and designs, each piece has its own history, character, and soul. You can truly feel the refined taste and careful curation behind every item. A special pleasure is meeting the owner. He is deeply knowledgeable about the history of jewelry, has an exceptional eye for design, and treats every piece with great respect. It’s not just a store, it’s a journey through time. I highly recommend it. A true gem for anyone who appreciates beauty with meaning.

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Erin Milley
7d ago

I couldn’t imagine a better vintage jewelry shop. It is so charming and the owner is AMAZING. He exudes joy and was so helpful, cheerful and easy to interact with. We had a really memorable experience and bought a beautiful ring. We had to have it sized and shipped to our home and the whole experience was very easy and professional. I recommend this place a million times over and will be back!!

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Stephanie R
7d ago

I got the 1.4-1.5 total carrot weight diamond earrings and I swear they are larger than the 1 carrot diamond engagement ring my daughter has. It was shipped in a beautiful box and I've loved wearing the earrings whenever possible. I had to shake my head because my daughters fiancee went to a chain store for the ring and for what he paid, he would have gotten something just as nice or better for the same price. I honestly think my earrings have a better sparkle than her ring. Here is a picture of the earrings with a vintage necklace I already own. It's 1/10 of a carrot and not lab grown.

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Maddie Pattin
7d ago

My friend and I visited in October and it was one of the best jewelry store experiences we’ve ever had. Not only was the owner kind in letting us try on pieces and chatting to us but his store is so charming and lovely. I also ordered two $100 mystery boxes for Valentine’s Day and it’s one of the most fun gifts my partner and I have done in a while. Anytime I’m in SF I’ll be paying Mureta & Co a visit even just for a look around.

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Aidan Rodriguez
7d ago

John is knowledgeable in his craft, a great business man, and an amazing person. We go to him for everything - vintage, custom jewelry, watches, etc. He is the best there is and we can’t recommend him enough! Everything in the attached photos is from him :)

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